Euroleague Basketball is proud to welcome Siesta, a leader in the business-to-business furniture sector, to its family of sponsors for the 2018-19 season. Siesta becomes an Official Partner of the Turkish Airlines EuroLeague and the Turkish Airlines EuroLeague Final Four.
Siesta, operating in 75 countries and exporting 80% of its product, has global impact in the outdoor furniture field. Accordingly, Siesta has chosen to align itself with another global brand, Euroleague Basketball, to raise its exposure beyond its already strong market in Spain, Greece, Germany and Italy.
Siesta will achieve that increased exposure across the continent through several means, including broad-based advertising on Euroleague Basketball platforms and a particular focus on the Game of the Week, to take advantage of its broadcast reach to upwards of 100 countries.
"A focus on quality is what makes Siesta products so unique and special, just like the EuroLeague," Tuncay Işıldar, President of Siesta, said.
Turkish brand Siesta's choice to become an Official Partner of the top competition in European basketball is more evidence of how the Turkish Airlines EuroLeague offers platforms and assets that are flexible and therefore offer a perfect fit for different clients and industries.
"We welcome Siesta as another partner with global ambitions and the vision to see basketball as a way to realize those ambitions," Roser Queralto, Euroleague Basketball’s Chief Development Officer, said. "By putting its trust in Euroleague Basketball to make that happen, Siesta has shown that our sport is a great vehicle by which business can raise to new heights."